Christmas Bikes - free helmet offer

Reserve a bike for Christmas for you, your family and the kids - guarantee delivery with a 30% deposit and get a free helmet worth £24.99


09 Specialized Epic test bikes are now in-store

Competitive XC

The fastest, lightest and most efficient performance mountain bikes, built for riders and racers looking for effortless speed and agility over cross-country and technical terrain. Race-proven by Christoph Sauser, Lene Byberg and Rebecca Rusch. Epic 09 demo cycles now available


Ultimate Sportive Machine - Specialized Roubaix

Smooth, fast and engineered to temper even the roughest roads, the Roubaix sportive bike strikes the perfect balance between performance and compliance. Read about the latest test from Cycling Weekly.


Limited Edition Designs in Aid of Breast Cancer

Specialized limited edition designs for Women Bikes in aid of Breast Cancer awareness month


New Specialized 09 Myka for Women

The all new 09 Myka from Specialized makes the best performing recreational mountain bike for its value even better.


The first 09 Bikes from Specialized are now available

First Sneak Peak at the fantastic 09 new range from Specialized is now in-store


09 Specialized Dolce now in-store

Tired of your exercise routine? Training for a non-profit event ride? Or just looking to fill a free Saturday afternoon? No matter what turns your attention to the road, all scenarios are deserving of a bike like the Dolce


New 09 Specialized Rockhopper

Made for those with a desire for exploration, fitness, and adventure - the new 09 Rockhoppers from Specialized.


Just in - new Specialized 09 Hardrock

Whether it's a quick ride across town or taking the long way via your favorite trails, the Hardrock is tough, practical, and most importantly, fun.


New Specialized 09 Tricross Sport

With a road style frame and tyres with traction for both on and off-road action, the new Specialized 09 Tricross Sport is free to roam wherever you please.


New Specialized 09 FSRXC

Light, versatile, and equipped with fully active FSR rear suspension, the new 09 Specialized FSRXC means you cover as much ground as possible


Liam Killeen is the 2008 British National MTB Champion

Specialized sponsored rider Liam Killeen has won the right to wear the British National Cross Country Champion's jersey for the first time


Bikes of Beijing

Specialized sponsor athletes and bikes competing in Beijing Olympics


Specialized support Breast Cancer Care Bike Ride

Celebrities to ride from London to Paris to raise money and awareness for Breast Cancer Care


Tour de France - Three Kings in Paris

Specialized delivered three kings to Paris in the final stage of the 95th Tour de France.


Stefan Schumacher barnstormed into the Tour de France history

The Specialized-equipped rider of Team Gerolsteiner scored a surprise upset on two-time world time trial champion Fabian Cancellara and a host of TT specialists on a hilly, wind-buffeted course.


Specialized Equipment that is fine tuned for your riding experience

With Specialized unique design, lightweight materials and the revolutionary Body Geometry bibs offer high-end performance in a less bulky, minimalist design for those who prefer a closer-to-the-saddle feel.


New Hotrock 2009 models now in store

Now available in your local Specialized Concept Store are the complete range of Children's bikes - the new & exciting 2009 Hotrocks and Hotwalks.


Chrisoph Sauser wins World Championship title on the new Specialized Epic 2009

Christoph Sauser riding a new Specialized Epic 2009, claimed his first world cross-country title following numerous podiums, a marathon world championship, two world cup overall titles, and thirteen world cup wins.


Specialized FSR XC Bike Test

MBR June Bike test, the Specialized FSR XC was awarded 9 out of 10 - "This bike rides lighter than its weight, has the best fork by far, powerful brakes, quick tyres and good all round specification"


BG Fit - Ride Faster, Longer and in Greater Comfort

Thanks to the BG FIT custom bicycle fit system and training we have the expertise to perfectly match any riders bike to their body


Tom Boonen wins Paris-Roubaix on his S-Works Roubaix

Boonen wins Paris-Roubaix for the 2nd time in sprint finish over Cancellara


Peregrine falcons roost at Fort Dunlop

A pair of peregrines have set up home in the city's newly redeveloped office & retail complex at Fort Dunlop, Birmingham


Birmingham property professionals on their bikes for charity

Property professionals are preparing to pick up pace to raise funds for the regional charity, The Birmingham Foundation. A 22-strong group of cycling enthusiasts will be taking part in a 125-mile cycle ride from Birmingham to Aberdovey in Wales on Friday 16 May.


Specialized and The Collective team up again for a third film

Seasons is a film that follows 7 of the world's top mountain bikers through the course of one year. The film explores what it means to be a full time rider as told through the lives of downhill racers, slopestyle competitors and big mountain freeriders.


Boonen wins Paris-Roubaix on his Specialized Roubaix

Tom Boonen turned the "Hell of the North" into heaven on Sunday when he stormed to an emotional victory at the Paris-Roubaix, executing a dominant, tactically perfect race on his bike by the same name, the Specialized Roubaix.


Specialized Roval Controle Wheels

This weight-comes-first, cross-country racing wheel helps you climb to the top of the peak faster, with enough strength to handle rocky, muddy and serpentine terrain year after year


Specialized Roval Traversee Wheels

For aggressive trail riders that aren't afraid to take risks and go big, this wheel gives you the durability to traverse the whole mountain, while still compensating for light weight


New 08 Specialized Apparel Shorts

The proof is in the performance of the apparel - it not only fits perfectly, but performs flawlessly


New 08 Specialized Clothing - Jerseys

Riding on a Specialized bike in a Specialized short sleeved jersey - it's the ultimate summer pursuit


Florida to Vancouver on a Specialized Tricross

3,350 miles (5,400km) from Florida to Vancouver on a Specialized Tricross ! Alan & Kelv, customers at our Fort Dunlop store, set out on this amazing adventure. Find out here about the bikes and how they are doing


New Summer Opening Hours at Fort Dunlop

New Summer Opening Hours for Fort Dunlop, Birmingham


New Cycling Strategy for Birmingham

Birmingham City Council are committed to encouraging more people in Birmingham to cycle more often. They have developed a cycling strategy to set our their aims to achieve this, and are looking for feedback


New 08 S-Works & Expert Transitions now in stock

The most eagerly awaited bike of the year is finally here - we are the first store in the UK to have taken delivery !


Full & Part Time Staff Required

If youre looking for a rewarding environment in which to build your career you might just be one of the passionate individuals were looking for


Specialized sponsor Triathlon Human Race Event

Specialized announced a sponsorship deal that sees Specialized associated across all of Human Race's triathlon and duathlon events, throughout 2008 and 2009


08 Specialized Challenge Series

Specialized and Giant announce the return of the Specialized Challenge Series and Giant Dirt Demo Days and their partnership with more brands to benefit riders around the country.


Specialized Tricross Comp - WMB Gold Award

A Tricross is a fantastic fun all-rounder and a superb cross bike that can hold its own on and off-road, and to top it all its just won a gold award in the latest What Mountain Bike.


New 08 Specialized Transition

3 years spent refining the design of Specialized's Transition will result in big time savings on the Time Trial circuit for pro & amateur alike


Specialized S-Works Stumpjumper

To compliment the frame & fork package Specialized has cherry-picked the finest components on the market !


Specialized SL2 Tarmac - Cycling Weekly Award Best New Bike

Specialized SL2 Tarmac wins Cycling Weekly Reader Awards for Best New Bike


Tom Boonen Specialized S-Works Transition

Tom Boonen's Specialized Transition S-Works - come and see the bike he rode in this year's Tour de France Prologue, now in the Birmingham Specialized Concept Store


New Specialized 08 Enduro Now in Store

The most capable and efficient six inch mountain bike in the world.


New Specialized 08 Tarmac & Specialized Transition

Tom Boonen & Paolo Bettini in a new Specialized advert riding the new 08 Transition and 08 Tarmac


Massive Tax Savings with Cyclescheme

Get a tax free bike for work and enjoy big savings of up to 50%


Roval Wheels from Specialized

Roval were the first company to offer a factory built wheel solution


Fort Dunlop Cows

It's not a sight you'll see over Birmingham every day, a herd of flying cows !


The Flying Scotsman - Specialized

Based on a remarkable true story, The Flying Scotsman is a heart-warming and compelling film which follows the turbulent life of cyclist Graeme Obree, who, as an unemployed amateur, broke the World One Hour record on a bike of his own revolutionary design, constructed out of scrap metal and old washing machine parts.


Tri World Champion chooses Specialized

World Champion Triathlete Chris McCormack Chooses Specialized. Since the kick-off of the 2007 season, some of the world's fastest athletes and teams have chosen Specialized, and this has continued with the signing of Australian triathlete Chris McCormack (aka "Macca").


Fort Dunlop - Now Open 7 Days a Week

Specialized's flagship Concept Store is now open in Fort Dunlop, Birmingham, including a 559Active store-in-store.