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      <image:title>About</image:title>
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    <loc>https://www.s-works.co.uk/contact</loc>
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    <loc>https://www.s-works.co.uk/work/microsoft-pivotcast</loc>
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    <lastmod>2020-10-16</lastmod>
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      <image:title>Work - Microsoft - PivotCast</image:title>
      <image:caption>Broadcasting three simultaneous live-feeds required a smart studio set-up and some innovative front-end UX.</image:caption>
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      <image:title>Work - Microsoft - PivotCast</image:title>
      <image:caption>Audience could pivot between the conversations of three pairs of experts, discussing digital transformation from the perspective of Employees, Products and Customers.</image:caption>
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      <image:title>Work - Microsoft - PivotCast</image:title>
      <image:caption>Cutting-edge design work has been used as a creative device running through all PivotCast media.</image:caption>
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      <image:caption>Provocative quotes from the webcast were turned into social posts for use as on-demand traffic drivers</image:caption>
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      <image:title>Work - Microsoft - PivotCast</image:title>
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      <image:title>Work - Microsoft - PivotCast</image:title>
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      <image:title>Work - Microsoft - PivotCast</image:title>
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    <loc>https://www.s-works.co.uk/work/microsoft-ai360model</loc>
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    <lastmod>2020-10-23</lastmod>
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      <image:title>Work - Microsoft - AI 360 Model</image:title>
      <image:caption>Extract from AI 360 model white paper</image:caption>
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      <image:title>Work - Microsoft - AI 360 Model</image:title>
      <image:caption>Extract from AI 360 model white paper</image:caption>
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      <image:title>Work - Microsoft - AI 360 Model</image:title>
      <image:caption>Extract from AI 360 model white paper</image:caption>
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      <image:title>Work - Microsoft - AI 360 Model</image:title>
      <image:caption>The AI 360 model</image:caption>
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  <url>
    <loc>https://www.s-works.co.uk/work/britishairways-magic-of-flying</loc>
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    <loc>https://www.s-works.co.uk/work/microsoft-workxlife</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
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      <image:title>Work - Microsoft - Work x Life</image:title>
      <image:caption>Intelligence at Work white paper, created in partnership with The School of Life</image:caption>
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      <image:title>Work - Microsoft - Work x Life</image:title>
      <image:caption>Hero image using over 1000 objects to create the world's biggest flat-lay</image:caption>
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      <image:title>Work - Microsoft - Work x Life</image:title>
      <image:caption>Perspectives on the New Culture of Work webcast</image:caption>
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      <image:caption>Social traffic driver using carousel format</image:caption>
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    <loc>https://www.s-works.co.uk/work/ey-better-working-world</loc>
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    <lastmod>2020-10-16</lastmod>
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      <image:title>Work - EY - Better Working World</image:title>
      <image:caption>The EY visual identity uses a frame to dramatises the brand device of ‘Better Questions’</image:caption>
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      <image:title>Work - EY - Better Working World</image:title>
      <image:caption>EY.com becomes a premium publication, using dramatic full bleed imagery and extendable copy</image:caption>
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      <image:title>Work - EY - Better Working World</image:title>
      <image:caption>Example of issue-focussed design</image:caption>
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      <image:title>Work - EY - Better Working World</image:title>
      <image:caption>Hero imagery design testing in language variations</image:caption>
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    <loc>https://www.s-works.co.uk/work/bt-global-services-website-redesign</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-25</lastmod>
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      <image:title>Work - BT - Global Services .com - UX illustration showing thoughtful redesign of category pages. Includes use of real world imagery, hero content units and a new navigation system.</image:title>
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      <image:title>Work - BT - Global Services .com</image:title>
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    <loc>https://www.s-works.co.uk/work/legal-general-life-insurance-campaign</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
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      <image:title>Work - Legal &amp; General - Bump</image:title>
      <image:caption>Legal &amp; General article about combatting anxiety in children.</image:caption>
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      <image:caption>Tips for combatting anxiety by prominent child psychologist.</image:caption>
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    <loc>https://www.s-works.co.uk/work/bbc-masterbrand-social</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-23</lastmod>
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      <image:caption>BBC Master-Brand Facebook profile</image:caption>
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